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Text to LinkedIn posts

Text to LinkedIn workflow

Content may be king, but distribution will always be Queen. And anyone that knows their way around a chess board knows you can never neglect the Queen.

With Mark’s new workflow, you are able to take a piece of content, and quickly and easily create content for LinkedIn - making it easier than ever to get as many eyeballs as possible on your content.

In this article we’ll run through how to use the Text to LinkedIn workflow step by step.

Let's go!

Step 1: Select the Text to LinkedIn workflow:

From the menu on the left hand side of the dashboard, click on the Workflows section, and select Text to LinkedIn Workflow.

It should look something like this:

Step 2: Create the brief

Import the content you want to distribute. We can do this in a couple of ways:

Import your text (just copy/paste your text in the next step)
Import a CSV file (the tutorial is at the bottom of this article)

To complete your brief, you will need to enter the following data:

Number of LinkedIn posts you want to create
Language, tone, and maximum word count
Instructions on what you would like to do (example: write a LinkedIn post about each H2 point in this article. At the end, ask a question or questions to the audience designed to engage them in conversation)

Step 3: Import your content

Because I selected the "Text" option in the previous step, here I can choose to import a URL, or paste my text into the text box:

Here I chose to import a URL.

Step 4: Create LinkedIn posts

That’s it!

Hit "Create my LinkedIn posts" and grab a cup of tea while Mark does it’s thing.

Once Mark has finished, you can navigate through the different variants at the top, and edit content in the workflow.

To hang on your content, export as a CSV file.

⚠️ In case you want to import a CSV file:

Step 1: Choose the CSV file option

The most important thing to start with is to create a CSV with the right structure.

We've created an example just for you to check out.

The required structure is fairly simple:

it should contain a single column
each row is a piece of content that will be used to create variants

.. and that's about it! 🙌

It does not matter if the file contains a header row or not, nor the name of the column.

Visually it should look like this:

My header (optional)
First piece of content
Second piece of content
and so on ...

After selecting the CSV file option, you will be directed to the page below:

Step 2 - Select or drop your CSV file

Once you have uploaded your file, you will see a preview of your file.

If you have a header (the first row corresponds to the name of the column), make sure to use the switch at the top of the window.

In this example there is a header ("Content") so we need to use the switch:

If parts of your content such as accents are not well imported (appear as random characters) then you need to update the encoding from ASCII to UTF-8.

That’s it!

Once completed you’ll be directed to Step 3 of the Workflow.

In most cases, your CSV file will be available instantly. However if you have many variants or many rows on your CSV file, it won't be ready before a few minutes. No worries! You can still continue to create content on Mark, you'll receive a link via email to download your file when it's ready! 🙌

Happy writing 🤖

Updated on: 06/06/2023

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